brand discovery tool for clients

Let's find your brand's direction

A 3-minute picker to refine how your
brand looks and feels

Step 01 — The basics

First, who are you?

A few quick details to anchor everything that follows.

Your name

Brand name

Industry

Any branding presence?

Step 02 — Your story

Hi there,

Tell me about your brand.

Brand story

Step 03 — Logo

What style feels right for your brand?

Your logo is the face of your brand.
This shapes how it carries itself visually.

Select 1–2

Step 04 — Type

How should your brand speak?

Typography is the voice of your brand. Pick the register that matches how you want to be heard.

Select 1–2

Step 05 — Color

How should color behave?

From restrained monochrome to a full working palette.
Choose the color theory that fits.

Select one only

Step 06 — References

Brands you admire.

Pick 3–5 whose visual identity you'd be happy to sit alongside.
These anchor the taste of the work.

Select 3–5

Step 07 — Context

The landscape.

A few quick questions to ground the direction in the real world.

Target audience

Competitors

What do you need help with right now?

Review

Your direction.

A portrait of your brand, drawn from your choices. Look it over before you send it.

Anything else you'd like to add?